What would hack my growth today would be looking at 12 marketing acronyms and what they actually mean all the things that the digital marketing industry loves his acronyms. The problem is a lot of people have no idea what any of these things actually mean.
So we're gonna break down 12 of some very common acronyms. To give you a little bit better insight into what they actually mean, so the first one we're going to look at is CMS and CMS stands for content management system.
Now a content management system is exactly what it sounds like it's, a system that manages your content. So this is something like WordPress. You know where you would put your blogs in, and your website pages and you'd, be able to go in and access and manage your content without having to actually mess with any website code.
The next one would be a CE OS now this stands for content optimization system, so this is a little bit different than a CMS. A content. Optimization system is a little bit bigger. It works to really personalize your content.
It also stretches into email and social media marketing and some of those other activities that you might need to do so. A content optimization system would be like hub spots, marketing software platform, where you're gonna be able to access a number of different pieces of content that have different purposes.
The next is going to be C P C. This is cost per click. Now this is related to the advertising industry online, and this is what you would pay for a click. So when you're going in and buying an ad word, it says like 250 CPC.
That means every time somebody clicks on that ad. It's, gonna cost you two dollars and 50 cents. The next one is C R M. So CRM stands for customer relationship management. This is a piece of software again that you would load your customers into their names or address their phone numbers, and you'd, be able to track them tracking to behavior.
How often you've been engaging with them. It really allows your whole team to be on the exact same page, to know who has talked to who, when what they talked about next will be C R, now see our o stands for conversion rate optimisation again.
This is exactly what it sounds like. This is about optimizing, a site or a specific email or whatever you're, doing a marketing campaign for convergence, so you would usually use a software cro software that would allow you to either do some a be testing or multivariate testing, where you would Have different options that you can show people and find out which one is going to really help.
You drive conversions. The best next is CTA. Now this thing is for call to action. No call to action could be a link. It could be a button if it's, a phone number. It can be a number of different things, but a call to action is really just asking your website viewer to take that next step.
Next is KPI. No KPI stands for key performance indicator. Now these are what we use or what we're tracking to see whether or not our business is headed in the right direction. Kpis are typically associated with analytics or business intelligence and it's.
The five to seven key performance indicators. Key metrics that we need to track to help us know whether or not our business our department is headed in the right direction. Next PPC, now we talked a little bit before about cost per click and cost per click would fall under PPC and PPC is pay per click and it's.
The type of advertising that you would find on, Google, or some of the other search engines, and even some of the other social platforms where you're, really paying every time. Somebody takes an action on the ad that you're.
You're, you're delivering or that you're paying to show to people, so PPC is pay per click. Next is RSS, and this is really simple syndication. This is your blog syndication or it's. In what's called an XML file and that's, a that's, a basically a type of file that's going to decode or code.
Your your blog content. Then then, you can send out to a number of sites where people can subscribe and maybe get it through an email. Basically, it takes all of your content. It's, pushes it down to a smaller file and then able to send it to a number of different locations quickly and easily.
That's. Why it's, really simple, syndication. The funny part is, if that explanation, didn't seem really simple, but when we're talking about a a process of getting a lot of content out very quickly, RSS is actually a pretty simple way to do it.
The next is SEO now this stands for search engine optimization now. This is all the work that goes into helping your site rank organically, so that's in the links that are not ads on Google or Bing or some other search engine.
So this is this is not having to do with ads, but this has to do with marketing to the search engines and their users in order to show up for a specific search. Query SEM is search engine marketing. Now this is the the act of marketing yourself on a search engine, so this would be following again.
Ppc would be a part of SEM, so you can see if something's work together, so search engine marketing really just covers all of the types of display ads pay-per-click ads the number of different ad revenue or ad channels that you can use in The realm of the search engine also like YouTube ads video ads, that sort of thing would be considered SEM and finally, SM and SMM is social media marketing, and this is marketing on social media.
So, as you can see a lot of these acronyms, they look kind of complicated, and even when you spell them out, they may seem complicated. But really these are just simple everyday tactics that most digital marketers are engaged with.
If I didn't cover an acronym, you & # 39, ve got a question about another one. Please ask it below. We would love to continue this conversation with you online and until next time, happy marketing. So I hope you found these videos helpful.
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