Hey welcome to another episode of Wednesday workshops. In this episode, we're, going to be taking a look at how to leverage Google's behavior flow to better understand how our users move through our website.

So Google Analytics is an extremely powerful marketing analytics tool, most marketers, most site owners, probably don't leverage it to the full capabilities so that it has to offer honestly there's, a lot that this tool can do, and sometimes it Can feel so overwhelming that people just use some basic stuff and maybe stay out of it.

So, as we all know, if you're using Google Analytics, this is what your homepage looks like you've got things just like some high-level audience: metrics traffic metrics country metrics time of day. They really try to pull out the high level numbers here for you to help.

You better understand how people are moving through your website. Some of the cool stuff that has you know are like these insights right here. Well, it's. Gon na use. Some artificial intelligence to pull out some anomalies to help you better understand what your traffic is doing, but for the purpose of this video, what we want to look at is behavior and, more importantly, behavior flow.

Now this is not the entire indication of how your users are leveraging your site, but what it is very helpful in doing is understanding which content leads. Somebody to move to another piece of content to find behavior flow will go to the behaviors tab and click behavior flow.

This is a visualization of your traffic. Now, as you'll see up here, you can toggle how much time you want to look at these. So let's say we just want to look at the last 30 days and apply it. This is going to tell us a couple things: it's gonna tell us the landing page.

So where did people land on that starting session that they had and then what are the interactions that they took throughout their journey? So the landing page is the specific pages that they went and it's.

You know pulling out the most visited page and then down there and then just a group of pages and then over here in the starting page, is going to look at the number of sessions moving through. So what you can do is begin just to see at a very high level the types of content that are driving people to your page blog content is one that we see a lot for us.

We do a lot of content, we try to help and educate and really share what we're learning. We're learning with with other people, hopefully that they can get some use out of it as well. Now, one of the things that we notice is, if you go to this blog tab, which this is just our home blog right - we have about a 95 percent drop-off.

So this is an area that we can work on to see which type of content can we push people into maybe deeper content? Now a lot of people are finding our sites by very specific blog articles, or they're coming in through the home page.

Now, as you can see from the home page, I can highlight traffic through here. I can highlight traffic through any one of these and I can really begin to see what their flows they land on the home page and after the home page.

They either visit the blog or contact us inbound, marketing or one of these other 43 pages. And if I want to know what those pages are, I can just click on group details and it & # 39. Ll. Tell me these are the pages that people are going to the most, at least for the last 30 days, and I can start to see after that.

Where do they go and, as you can see here once they've come to the home page and they've gone deeper. Our drop-off actually gets a little bit better now the amount of traffic shorter, but the people have taken an interaction and taking a step in typically tend to continue to move through and continue to take action.

So this is very helpful for you. When you're, looking at which content is important, I'll, say from my home page, our inbound marketing services attract people. People are also attracted to our resources and our solutions and our blog and as they continue to take steps, they begin to look at other things that we also do so.

This can be helpful, like I said, in understanding the content that works well, but also to expose some opportunities. You know, for instance, if I look at my blog, I can say alright people coming through my blog now, if they get to a specific topic, the three traffic's, almost 75 %, but I've lost, so many people here at The top, what are some ways that I can show more topics, maybe to move people from just that blog homepage, maybe into something that they're, really interested in learning about so now I can start to do some experimentation and help improve the flow And the user experience of my website and keeping them on my website longer so behavior flow is a visualization tool, but when you break it down, it can be very helpful to understand what people are doing.

You can also use this segment filter. You can create your own segments or you can do things like. You know, use one of these pre-made ones like organic traffic, and I can see the difference between all users versus organic traffic users.

So let's say I wanted to see just how organic traffic moves through my site and is it any different as we can see is there is some slight differences to the metrics and still a lot of the same pages because it's organics most of our traffic, but at the same time we can also begin to see how each channel performs against one another to better understand our users and really where they're.

Coming from in the types of content that they find engaging for themselves, so this was an overview, a behavior flow or how to get using start using the tool. If you have any questions, please comment below.

If you & # 39, ve got any other insights using this tool. We would love to continue that conversation. So please share those with us as well and until next time, happy marketing, [, Music, ], [ Instructor ], Hey welcome to another episode of Wednesday Workshops.

. In this episode, we're gonna be taking a look at how to leverage Google's behavior flow to better understand how our users move through our website. (, calm, piano, music, ), So Google Analytics is an extremely powerful marketing analytics Tool.

Most marketers most site owners, probably don't leverage it to the full capabilities that it has to offer.. Honestly, there's, a lot that this tool can do, and sometimes it can feel so overwhelming that people just use some basic stuff or maybe stay out of it.

. So, as we all know, if you're using Google Analytics, this is what your homepage looks. Like. You've, got things just some high-level audience: metrics traffic metrics country, metrics time of day.. They really try to pull out the high-level numbers here for you to help.

You better understand how people are moving through your website., Some of the cool stuff that it has are like these insights right. Here.. It's. Gon na use some artificial intelligence to pull out some anomalies to help you better understand what your traffic is doing, but for the purpose of this video, what we wan na look at is behavior and, more importantly, behavior flow.

. Now this is not the entire indication of how your users are leveraging your site., But what it is very helpful in doing is understanding which content leads. Somebody to move to another piece of content.

To find behavior flow. We'll, go to the Behaviors tab and click Behavior Flow.. This is a visualization of your traffic.. Now, as you'll see up here, you can toggle how much time you wan na look at these.

. So let's say we just wan na look at the last 30 days and apply it.. This is gonna. Tell us a couple things. It's. Gon na tell us the landing page. So, where do people land on that starting session that they had and then what are the interactions that they took throughout their journey? So the landing page is the specific pages that they went and it's, pulling out the most visited page and then down there and then just a group of pages.

And then over here in the starting page, is gonna. Look at the number of sessions moving through., So what you can do is begin just to see at a very high level the types of content that are driving people to your page.

. The blog content is one that we see a lot for us.. We do a lot of content.. We try to help and educate and really share what we're learning with other people to hopefully that they can get some use out of it as well.

. Now, one of the things that we notice is, if you go to this Blog tab, which this is just our home blog right - We have about a 95 % drop-off.. So this is an area that we can work on to see which type of content can we push people into maybe deeper content.

. Now a lot of people are finding our sites by very specific blog articles, or they're coming in through the homepage.. Now, as you can see from the homepage, I can highlight traffic through here.. I can highlight traffic through any one of these and I can really begin to see what their flow is.

, So they land on the homepage and after they homepage they either visit the blog or contact us inbound, marketing or one of these other 43 pages. And if I wan na know what those pages are, I can just click on group details and it'll tell me.

. These are the pages that people are going to the most., At least for the last 30 days., And I can start to see after that. Where do they go And, as you can see here once they've come to the homepage and they've gone deeper.

Our drop-offs actually gets a little better.. Now the amount of traffic's shorter, but the people who have taken an interaction and taken a step in typically tend to continue to move through and continue to take action.

. So this is very helpful for you when you're. Looking at which content's, important. Now say for my homepage. Our inbound marketing services attract people. People are also attracted to our resources and our solutions and our blog and as I continue to take steps, they begin to look at other things that we also do.

. So this can be helpful, like I said in understanding the content that works well, but also it'll expose some opportunities. You know, For instance, if I look at my blog, I can say & quot. Alright people coming through my blog now, if they get through to a specific topic, the through traffic's, almost 75 %, but I've lost, so many people here at the top.

. What are some ways that I can show more topics? Maybe to move people from just that blog homepage, maybe into something that they're, really interested in learning about & quot. I can start to do some experimentation and help improve the flow in the user.

Experience of my website keeping them on my website. Longer., So behavior flow is a visualization tool, but when you break it down, it can be very helpful to understand what people are doing.. You can also use this segment filter.

, You can create your own segments or you can do things like use, one of these pre-made ones like organic traffic, and I can see the difference between all users versus organic traffic users.. So let's say I wan na see just how organic traffic moves through my site and is it any different? As we can see, there is some slight differences to the metrics and still a lot of the same pages, because organic's most of our traffic.

But at the same time we can begin to see how each channel performs against one another. To better understand our users and really where they're coming from in the types of content that they find engaging for themselves.

. So this was an overview of behavior flow and how to start using the tool.. If you have any questions, please comment below.. If you & # 39, ve got any other insights using this tool. We would love to continue that conversation.

So please share those as well and until next time, happy marketing., (, calm, piano, music, ),

Attribution: https://www.youtube.com/channel/UC4EW8bTZUPItoYhNeaWnQFg